Recruitment ads manager for Facebook & InstagramEvery euro, every click, every applicant — one dashboard.
The Recruitment Ads Manager Built for Hiring Teams
Track every recruitment campaign, ad set and ad on Facebook and Instagram in one place. See spend, clicks and cost per applicant at a glance — and let HireLab's AI tell you exactly what to improve.
Cost per applicant, not just clicksNo Meta Business Manager hassleAI optimization built inSee the Recruitment Ads Manager in Action
Watch how HireLab turns Facebook and Instagram ad data into clear hiring results — spend, applicants and cost per applicant in one view.
How to manage recruitment ads with HireLab
2 minute walkthrough
Real campaign example
No sign-up requiredMeta Ads Manager Was Built for Marketers. This One Is Built for Hiring.
The same Facebook and Instagram reach — without the setup, the jargon or the columns you never use.
| Meta Ads Manager | HireLab Ads Manager | |
|---|---|---|
| Built for | Advertisers and performance marketers | Recruiters, HR teams and recruitment agencies |
| Main result | Cost per click or a generic “result” | Applicants and cost per applicant |
| Setup | Business Manager, ad accounts, pixels and permissions | Ready as soon as you launch a campaign from HireLab |
| Optimization | Manual analysis across dozens of columns | AI optimization on every campaign, ad set and ad |
| Answers | Build your own reports | Ask the AI assistant in plain language |
| Candidates | Leads end up in a separate tool | Applicants flow straight into the HireLab ATS |
A Recruitment Ads Manager for In‑House Teams and Agencies
Whether you run one vacancy or fifty, every euro of your recruitment ad budget stays visible.
For In-House HR and Recruitment Teams
Run Facebook and Instagram job ads without needing a marketing team.
- See which vacancies bring in applicants — and which don’t
- Report cost per applicant to management in seconds
- Pause or restart campaigns with one toggle
For Recruitment Agencies
Manage social recruitment ads for every client from one place.
- Keep each client’s campaigns in its own workspace
- Show clients clear results: spend, applicants and cost per applicant
- Scale social recruitment services without extra ad specialists
Inside HireLab’s Recruitment Ads Manager
Everything you need to run, measure and improve Facebook and Instagram recruitment ads.
Campaigns, ad sets and ads in one clear view
Switch between campaigns, ad sets and individual ads in one click. See delivery status, budget, reach, impressions, link clicks, CTR and CPC for every Facebook and Instagram job ad — without leaving HireLab.
Cost per applicant, not just cost per click
Clicks don’t fill vacancies — applicants do. HireLab connects your recruitment ads to your application forms, so you see exactly how many people applied and what each applicant cost.
AI optimization at every level
Every campaign, ad set and ad has its own AI optimization. HireLab spots what’s working and what’s wasting budget, then suggests concrete improvements you can act on straight away.
Ask the AI assistant about your campaigns
No need to dig through columns. Ask questions in plain language — “Which vacancy has the lowest cost per applicant?” — and get a clear answer based on your own campaign data.
From Job Ad to Hire in One Platform
The Ads Manager is connected to every part of HireLab, so your recruitment ads, landing pages and candidates never live in separate tools.
Why Recruiters Choose HireLab’s Recruitment Ads Manager
“HireLab’s ATS finally connected our social campaigns to actual hires — no more copy-pasting candidates between tools.”
Martijn MinneeEigenaar, Motorcity
Frequently Asked Questions
What is a recruitment ads manager?
A recruitment ads manager is a dashboard for running and tracking job ads on social media. Instead of generic marketing metrics, it shows what matters for hiring: how many people applied and what each applicant cost.
Do I need a Meta Business Manager account?
Yes. A Facebook business manager is required. We connect this in HireLab to publish ads through your account so everything stays under your name. Don't have one? We will help you create one.
Which platforms does the Ads Manager support?
HireLab’s Ads Manager currently runs and tracks recruitment ads on Facebook and Instagram, including feed and Story placements.
How is cost per applicant calculated?
Cost per applicant is your total ad spend divided by the number of candidates who applied through your HireLab application form. Because ads and forms are connected, the number updates automatically.
What does the AI optimization do?
AI optimization analyses each campaign, ad set and ad, highlights what performs best and suggests improvements — such as shifting budget to a stronger ad or pausing one that isn’t getting clicks.
Can I manage ads for multiple clients?
Yes. Recruitment agencies can keep each client’s campaigns in a separate workspace and report spend, applicants and cost per applicant per client.
Start Using a White Label ATS Built for Recruitment Agencies
See how HireLab's ATS helps your agency manage candidates, screening, and follow-up in one fully branded platform.
