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HireLab vs Adway
The Adway Alternative for Social Recruitment
If you're looking for an Adway alternative that handles social campaigns, landing pages and candidate pipelines in one platform, you're in the right place. Both HireLab and Adway automate social recruitment — but they take different approaches. This comparison breaks down exactly where each platform fits so you can choose with confidence.
The biggest difference
Two platforms, one goal. Here's what each one actually does.
What is Adway?
Adway is a Swedish AI-driven social recruiting technology platform that fully automates paid social recruitment marketing and employer branding for talent acquisition teams and employers. The platform mirrors your existing ATS, feeding it with hyper-targeted, pre-qualified candidates sourced from major social channels including Facebook, Instagram and LinkedIn.
Adway's core focus is quality of hire — using features like Social Apply, Smart Scorecards and social talent pools to attract fewer but more relevant candidates at lower cost per application. It is widely used across Europe by mid-to-large employers and TA teams running always-on social recruiting strategies.
Last updated May 2026
The Adway alternative
HireLab is a
social recruitment software
that gives HR teams, talent acquisition leaders and recruiters everything they need to run social recruitment — without stitching together separate tools for ads, landing pages, forms and candidate management.
Start with a job URL. HireLab automatically generates a paid social campaign, a branded landing page and a mobile-first application form in under 15 minutes. Candidates move from social ad to completed application without friction, and your team manages every applicant in the built-in ATS — no integrations required.
Where Adway is designed to feed your existing ATS with higher-quality social candidates, HireLab is the platform for teams that want the full journey in one place: campaign creation, funnel design, candidate screening and pipeline management — all under one login.
HireLab vs Adway at a glance
| Area | HireLab | Adway |
|---|---|---|
| Primary focus | Social recruitment automation, funnels and ATS in one platform. | AI‑driven social recruiting technology focused on quality of hire, fully automating paid social and employer branding. |
| Social recruitment automation | Create and publish social campaigns directly from vacancy links, especially for high‑volume and hard‑to‑fill roles. | Fully automates paid social recruitment marketing and employer brand ads to untapped talent pools. |
| Ad studio & campaign analytics | Ad Studio for generating and customizing ads, automated campaign setup from budget/duration/geo, plus Ads Manager with detailed metrics (reach, clicks, CPA, spend, CPM) and AI insights on performance. | Advanced social recruiting analytics focused on quality of hire, funnel performance and talent pools, integrated tightly with your ATS. | Funnels & Journeys | Native branded landing pages and application flows optimized for conversion. | Uses eCommerce funnel tactics, Social Apply and talent pools to design engaging social journeys, feeding into your ATS. |
| ATS & System of Record | Includes full ATS capabilities in the platform & integrates with your ATS. | Mirrors your ATS; candidates end up in your existing system, not in a new ATS. |
| Pricing | Transparent, product-style pricing with a free entry point and clear monthly tiers, making it easier for teams to test and scale predictably. | Custom quote-based pricing that is better suited to tailored enterprise-style engagements, but less transparent for teams wanting to estimate costs upfront. |
| Target Customers | HR, TA and agencies wanting one environment for campaigns, funnels and candidates. | TA teams and employers (and some agencies) who want to boost quality of hire and ROI from social channels while keeping their current ATS. |
Where HireLab stands out
Ad Studio and automated social publishing
HireLab starts with a job URL and uses its Ad Studio to automatically generate social‑ready ads that recruiters can tweak in minutes – copy, visuals and formats – without touching complex ad managers.
Once the ads look right, users simply choose campaign duration, budget and targeting geography; HireLab handles the underlying campaign structure, placements and tracking behind the scenes, so non‑marketers can launch professional campaigns fast.
Ads Manager with performance metrics and AI insights
HireLab includes a full ads manager that shows key metrics like reach, clicks, cost per application, spend and CPM for each campaign, together with funnel and engagement data.
On top of this, AI insights automatically review campaign performance and provide an overall assessment with practical recommendations, so teams know what to scale, pause or adjust without having to interpret raw numbers themselves.
One platform for campaigns, funnels and candidates
Whether you're an in-house HR team, a talent acquisition function or a recruitment team managing multiple brands or locations, HireLab brings paid social, landing pages, application forms and candidate pipelines into a single workspace. For teams using HireLab's multi-client recruitment software, separate workspaces keep each brand or client cleanly isolated.
Built‑in funnels, pages and ATS
Alongside every campaign, HireLab generates branded landing pages and mobile‑first application flows, so clicks from social don’t just hit a generic job page but a funnel designed to convert passive talent into applicants.
Completed applications flow directly into HireLab’s built‑in ATS, giving HR, TA and agencies a simple pipeline view for each role without needing a separate system just to track candidates.s.
Frequently Asked Questions
Both can work for either audience. Adway is often chosen by larger employers and sophisticated TA teams that want a best‑in‑class social recruiting layer on top of an existing ATS. HireLab is attractive for growing HR/TA teams and agencies who want to simplify their tool stack and manage campaigns, funnels and candidate pipelines in one place.
Choose a social recruitment platform that matches your stack and goals.
Book a HireLab demo to see how campaigns, funnels and candidates come together in one place.
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